Branding

We then create a brand strategy.  Your Story Architecture is the foundation of a brand that aligns your message to captivate prospects and turn them into customers and your Message Inventory positions your brand to vanquish your competitors.  Meaning makes brands.  Powerful ideas do not come out of the blue. 

Creativity follows strategy as this follows analysis.  M.K. Madden approaches branding by aiming at the core of any human endeavor: its values.  Our ultimate objective is always the same: to align brand values, teams, communication, context and business model.

• Market intelligence & consumer insight
• Brand analysis
• Research & benchmarking
• Data visualisation
• Brand positioning
• Brand architecture

Essentially, brands are conversations.  This conversation – facts, emotions and culture – is the brand narrative that will guide the brand’s communications and marketing decisions.  We craft narratives by generating value structures out of the brand’s vision, analysis and business objectives.

• Brand narrative
• Visual narratives
• Naming
• Baseline & taglines
• Tone of voice
• Brand key messaging
• Personal brands

Implementation and communication are keys to consistent, versatile and effective brands.  From the deepest understanding of the brand’s essence and visual universe, we help our clients to communicate their values and share their vision through images, brand behavior and visual content.

• Brand Activation Strategy
• Content Direction & Planning
• Instagram Brand Expression
• Artistic Curation for Brands
• Brand Hub & Guardianship
• Change Management
• Registry

A website is often a brand’s first and most meaningful point of interaction with its audience.  We create websites and eCommerce solutions that deliver a powerful first impression.

With sound strategy, bold thinking and award-winning creative, M.K. Madden delivers digital marketing campaigns that break through the noise and connect with customers.

With a brand discovery and audit, M.K. Madden can help you understand the business issues you face so that we can co-design an effective strategy for you.  That understanding will inform all of our work together.

Your brand identity should be working for your business, not against it.  A brand identity is more than just a logo. It’s the expression of your brand, the consistent touchstone your customers experience no matter where they are in the sales cycle and the promise your employees deliver to them.  It is your heart and mind made real.

Digital design is more than just building a website.  Your digital ecosystem is your most crucial lead conversion and sales tool.  It requires careful planning and consideration into decisions on navigation, user flow, calls to action, information architecture and content strategy.

Brands need to increase market share rapidly while boosting revenue per customer.  That’s a perpetual challenge, but robust digital marketing tools are there to help.   Of course, navigating this fast-changing landscape burns precious hours, energy and budgets.